Studio Fieldhouse

Diploma

Mid-Term 1

"In the world of Blade Runner, Rick Deckard sits and reads the newspaper while waiting for noodles in 2019 Los Angeles. The future, seen from 1982, had flying cars, androids that pass for human, and a viable print-media business. Fast forward to 2018, and it doesn't seem like we'll have any of those things by next year."
- mid-term presentation

These are the slides from my Mid-Term presentation, given to my supervisors and teachers at AHO last week. My notes are not included at this point, but hopefully this gives you a sense of what I've been working towards.

Over the past few weeks I've been trying to identify as many trends as possible related to news, journalism and media, stitching them together into 6 critical uncertainties. I've also been working embedded at Schibsted Media Group 2-3 days a week or more, getting a handle on the culture, the work processes and what the NextGen team here needs from this project.

After presenting an updated version of this presentation to the NextGen team yesterday, some valuable insights came forward. First, I should pay as much (if not more) attention to social and behavioural trends as I do to technology trends. How we live, behave and communicate with each other in the future might provide more interesting insights than speculative tech developments.

Second, the concept car approach for this project is actually a good one, and will be a valued contribution. I had been debating this last point back and forth with a few people, since the whole NextGen experiment started 2 years ago with a concept-car like project called VG2020. But after two years, the crowd yesterday thought that another bit of inspiration would be valuable, and might be something to push out to the rest of the organisation as an example of longer-term thinking. 

Finally, any methods, approaches or processes I can spin off from this project into a tangible toolkit for the NextGen team would be another great contribution. I had been debating whether to make this the focus of the project, but I think these processes will come as part of completing this design project. 

I've now given versions of this presentation 5 times to 5 different crowds, and the feedback has been motivating and incredibly helpful in moving my thinking forward.

Chris Pearsell-RossComment